Core Responsibilities

Daily Engagement

• Stay consistently active in the community throughout the day.
• Spark conversations, reply to messages, and keep the energy in the server alive.
• Encourage creators to participate, interact, and feel connected to the community.

Announcements

• Send one @everyone announcement every day, sharing updates, motivation, wins, or reminders that help bring creators into the server.

Community Growth

• Help make the community a place creators want to join and stay in.
• Support new members, welcome them properly, and guide them through the server.
• Create an environment where creators feel comfortable, valued, and excited to take part.

Support & Questions

• Answer all questions asked in the main chat promptly and clearly.
• Direct creators to the right channels, resources, or support when needed.

Call Hype & Participation

• Promote upcoming calls by hyping them up in the server.
• Encourage creators to join, participate, and get value from each call.

Goals of the Role

• Build a strong, loyal, and active creator community.
• Help creators feel like the server is their daily home base.
• Increase participation, conversation flow, and overall creator retention.
• Support the brand in maintaining a high-energy, positive environment.

Welcoming New Members

• Greet every new creator who joins the server.
• Make them feel comfortable, supported, and guided from the moment they enter.
• Introduce them to key channels and get them talking early.

This role is all about being present, engaging, and making sure creators enjoy their time in the community.

Core Responsibilities

Creator Onboarding and Offboarding

• Onboard new creators and give them clear expectations for deliverables, deadlines, and brand guidelines.
• Offboard creators when required and handle all transitions, updates, and reporting.
• Negotiate rates, commissions, and ongoing terms when needed.

Content Output and Viral Growth

• Ensure creators are producing consistent content and submitting videos on time.
• Build tailored viral angles that match the brand voice and increase conversion rate.
• Provide one-to-one feedback on scripts, recording style, editing, storytelling, and CTAs.
• Send inspiration such as examples, hooks, CTAs, and structure ideas to guide creators.
• Push creators to improve weekly with the goal of producing viral or high-converting videos.

Reporting and Communication

• Send weekly reports to brand owners summarizing performance, wins, challenges, and next strategic steps.
• Use Growi to track metrics, GMV, views, video submissions, and conversion-focused KPIs.
• Maintain backend bookkeeping for retainers, reimbursements, invoices, and internal records.

Community and Brand Ecosystem

• Help build branded communities that support repeat buyers and long-term product awareness.
• Encourage creators to tell better stories, build community around the product, and create recurring content themes.
• Support the development of long-term brand identity and creator loyalty.

Requirements

• Strong communication and leadership skills.
• Understanding of viral content psychology and short-form sales strategy.
• Comfortable using Growi and performance tracking tools.
• Skilled in negotiation, onboarding, and performance management.
• Organized, proactive, and able to manage multiple creators at once.

Goals of the Role

• Increase weekly GMV and overall sales performance for assigned brands.
• Improve creator output quality and consistency.
• Produce standout viral wins that lift conversion and brand visibility.
• Strengthen relationships with brand owners through clear results and communication.

Success Indicators

• Consistent content delivery and improved video quality week-to-week.
• Viral or high-converting videos that drive GMV growth.
• Positive brand-owner feedback due to clear reporting and strong results.
• Growth of branded communities and stronger creator involvement.

Core Responsibilities

Campaign Strategy & Execution

• Strategize, launch, and manage TikTok Shop ad campaigns from initial setup through scaling and optimization.
• Own campaign structure, budgets, bidding strategies, and scaling decisions.
• Ensure campaigns are built for profitability, efficiency, and long term growth.

Performance Monitoring & Optimization

• Monitor campaign performance in real time and respond quickly to changes.
• Analyze key metrics including ROAS, CPA, CTR, conversion rate, and LTV.
• Identify risks and opportunities using data driven insights.
• Make fast, confident optimization decisions backed by performance data.

Creative Strategy & Testing

• Continuously test creatives, audiences, bidding structures, and campaign setups.
• Identify winning creatives and aggressively scale what works.
• Cut underperforming ads quickly to protect profitability.
• Collaborate closely with creators, brand managers, and content teams to align creative direction with performance goals.

Data & Reporting

• Maintain clean, detailed, and organized reporting across all active campaigns.
• Communicate performance insights clearly to the wider team.
• Spot trends early and flag opportunities or issues before they escalate.

Platform Adaptation

• Stay up to date with TikTok Shop ad policies, algorithm changes, and best practices.
• Adapt strategies quickly to new trends, platform updates, and sudden performance shifts.

Qualifications

• Proven experience as a media buyer on TikTok or other paid social platforms.
• Strong analytical skills with the ability to interpret performance data.
• Comfort operating in fast moving, high pressure environments.
• Clear communication skills and ability to work cross functionally.
• Solid understanding of e commerce funnels, attribution, tracking, and customer acquisition.
• Experience with A/B testing frameworks and creative performance analysis is a plus.
• Agency experience or experience in a fast growth environment is a plus.
• Understanding of profitability, margins, and inventory considerations is a plus.

What Success Looks Like

• Campaigns scale profitably with strong ROAS and stable CPAs.
• Creative testing cycles are fast, structured, and consistent.
• Performance insights are shared clearly and proactively.
• The paid media function operates smoothly without bottlenecks.
• Revenue driven results improve month over month across brands.

This role is focused on driving profitable growth through disciplined media buying, sharp creative testing, and data driven decision making on TikTok Shop.