Core Responsibilities
Platform Creation & Management
- Build and set up all THC social media accounts from scratch (X, Instagram, Facebook, TikTok).
- Maintain a consistent, professional, and clean brand identity across all platforms.
- Strategically optimize bios, headers, highlights, and posting layouts to maximize trust and authority.
Content Strategy & Virality
- Develop viral content ideas tailored to THC’s niche: making money online, TikTok Shop, creator economy, e-commerce, discipline, and escaping the 9-5 life.
- Identify trends, hooks, and formats with high viral potential and apply them to THC’s brand voice.
- Create weekly and monthly content calendars prioritizing growth and engagement.
- Study competitors and top creators in the niche to reverse-engineer viral formulas.
Content Requirements & Direction
- Clearly communicate what content, clips, images, testimonials, or talking-head videos are needed from the founders to boost virality.
- Provide scripts, prompts, shot lists, and instructions for any content required.
- Organize content into formats suited for each platform (short-form, carousels, tweets, reels, stories, etc.).
Brand Growth & Audience Development
- Position THC to attract the target demographic: people wanting financial freedom, online income, and a path out of the 9-5.
- Build a community-driven feel across all platforms, emphasizing authority, results, and lifestyle.
- Identify the best posting times, hashtags, formats, and trends for maximum reach.
- Engage with comments, DMs, and community conversations to build loyal followers.
Analytics & Performance
- Track weekly growth numbers: reach, followers, engagement, leads generated, viral posts, and performance patterns.
- Use data to refine the strategy and double down on what works.
- Provide weekly reports to leadership with insights and next-step recommendations.
Qualifications
- Experience running social media for personal brands, agencies, or online business accounts.
- Strong understanding of TikTok-style virality, short-form content, hooks, and internet culture.
- Creative mindset with the ability to craft original ideas that resonate with people chasing financial freedom.
- Knowledge of basic editing, scripting, caption writing, and content planning.
- Ability to communicate clearly and work closely with founders.
What Success Looks Like
- 10/10 branding on every platform.
- THC going viral regularly with content that hits the algorithm.
- Consistent follower growth across TikTok, X, Instagram, and Facebook.
- Clear direction on what content the founders must provide.
- A social presence that positions THC as the go-to place for creators and people wanting online income.
This role is focused on building a powerful, consistent, and viral social presence for THC across all major platforms.